… is what it doesn’t say.
90% of the CVs I read convey no value whatsoever. And it’s not the candidate’s fault. In 26 years, I have analysed over 1,000,000 CVs. Almost all of them make the same mistake: they describe tasks, not results, and produce the classic ‘shopping list’.
The problem is simple: the recruiter doesn’t want to know what you’ve done.
They want to know what you can do today and what impact you can make tomorrow. An effective CV must contain:
– measurable
results– context–
figures–
specific skills–
keywords relevant to the role–
a credible
narrative– no generic phrases (“problem solving”, “team player”… useless)
The recruiter has 10 seconds. A CV that doesn’t convey value at first glance… is already discarded. Not to mention ATS systems.

